Seabright Productions is led by James Seabright, who has been an independent theatre producer and general manager since 2001. The team behind the company, based in London’s West End, is:

Name Position
James Seabright Producer
Johnny Wood Associate Producer & General Manager
Luke Gledsdale Production Coordinator
Debbie Morris Development Coordinator
Richard Portman Smith Administrator
Susie Safavi Press Associate (Safavi PR)


SD-1314---WINNER-Button-GENERAL-USEJames Seabright has produced and/or general managed over 250 shows since 2001, with an emphasis on touring shows around the UK and internationally, as well as productions in various venues both on and off West End in London. He has been profiled by both The Independent on Sunday and The Stage, and has twice been the recipient of the Stage One New Producer Bursary (2002 and 2004). He has been a guest speaker at RADA, City Lit and at the Masterclass series run by Theatre Royal Haymarket. James was commissioned by Nick Hern Books to write So You Want To Be A Theatre Producer, which was published in May 2010 and in an updated edition in 2016 – you can buy it from Amazon via this link. He is chair of the King’s Head Theatre, a board member of the League of Independent Producers, a member of the Society of London Theatre, and an associate of Wilton’s Music Hall.

Between 2003 and 2014, James presented a large number of productions at the Edinburgh Festival Fringe under the Festival Highlights banner, winning a wide range of awards, including five Scotsman Fringe Firsts for productions directed by Hannah Eidinow.

Production highlights

A Tale Of Two Cities in Edinburgh, London, Paris and Cambridge

Swimming In The Shallows by Adam Bock at Pleasance, Edinburgh
Ophaboom’s Robin Hood on tour in the UK and at Riverside Studios
Told You So: A Musical Hijacking Of Aesop’s Fables at Courtyard Theatre, London

First Festival Highlights season at Edinburgh fringe, co-produced with Martin Sutherland (7 shows)
including The Typographer’s Dream by Adam Bock at Pleasance, Edinburgh and Menier, London

The Wicker Woman and Star Struck double bill at Jermyn Street Theatre
Ophaboom’s Burke & Hare, UK tour and London showcase at Drill Hall
Nine Days Crazy by Chris Goode, Edinburgh premiere & Drill Hall London season
Second Festival Highlights season at Edinburgh fringe (16 shows)
Gone by Glyn Cannon, transfer from Pleasance, Edinburgh to New Ambassadors, West End
The Elephant Woman, transfer from Pleasance, Edinburgh to New Ambassadors, West End
David Benson’s Haunted Stage, UK tour

The Alchemist by Paulo Coelho, UK tour & London – co-produced with Cornish Theatre Collective
David Benson’s Conspiracy Cabaret – Arts Council funded development at Hat Factory & UK tour
Third Festival Highlights season at Edinburgh fringe (16 shows)
Bill Hicks: Slight Return, UK tour and extended season at Soho Theatre
Barb Jungr – Love Me Tender, UK tour co-produced with New Greenham Arts
Linda Marlowe – Mortal Ladies Possessed, UK tour following Assembly Rooms, Edinburgh premiere
Professor Bumm’s Story Machine, UK tour with The Black Sheep followed by Trafalgar Studios
Graffiti Classics, UK tour

Pete and Dud: Come Again, West End premiere at The Venue, followed by tour to New Zealand
Barb Jungr at Adelaide Cabaret Festival
Fourth Festival Highlights season at Edinburgh fringe (15 shows)
Bill Hicks: Slight Return, UK tour and London seasons at The Venue and The Bloomsbury
How To Build A Time Machine, UK tour of Greg McLaren’s solo show
Potted Potter: The Unauthorised Harry Experience – A Parody by Dan & Jeff – Pleasance London
David Benson’s Christmas Party, premiere season at Salisbury Playhouse

Lizzie Roper in Peccadillo Circus, London season at Trafalgar Studios
What I Heard About Iraq, UK tour and London season at Arts Theatre
Potted Potter, UK tour culminating in London season at Trafalgar Studios (revived there in 2008)
Rebus McTaggart, UK tour
Barb Jungr Sings Bob Dylan, tour and Almeida Theatre, London / Queens Hall, Edinburgh
Fifth Festival Highlights season at Edinburgh fringe (18 shows)
The Lady Of Burma by Richard Shannon, Riverside Studios season co-produced with Louise Chantal

The Last South by G.M. Calhoun, UK tour starring David Burt and Christian Olliver
The Lady Of Burma by Richard Shannon, UK tour co-produced with Louise Chantal
Moths Ate My Doctor Who Scarf, UK tour of Toby Hadoke’s solo comedy & Arts Theatre, London
Bill Hicks: Slight Return, Australian tour to Adelaide fringe and Melbourne Comedy Festival
Ed Hamell – The Terrorism of Everyday Life, London season at Soho Theatre and UK tour
X-Files Improv with Dean Haglund, UK tour and revival at Edinburgh fringe
The Quiz by Richard Crane, with David Bradley, co-pro with New Vic & Jordan Prods, tour & London
Graffiti Classics, UK tour of new show directed by Chris George
Sixth Festival Highlights season at Edinburgh fringe (22 shows)
David Benson Sings Noël Coward, UK tour
My Grandfather’s Great War, UK tour
Potted Pirates, UK tour

Showstopper! The Improvised Musical, London and Edinburgh fringe
The World’s Wife
by Carol Ann Duffy, performed by Linda Marlowe, UK tour & Assembly Rooms
Jan Ravens – A Funny Look At Impressions, UK tour & Lyric Theatre, Shaftesbury Avenue
Potted Potter, World tour including Adelaide, Melbourne, Auckland, Edinburgh and a third West End season at Trafalgar Studios
The Three Musketeers, UK tour with Faultless & Torrance
Doctor Whom? My Search For Samuel Johnson, by David Benson, UK tour & Assembly Rooms
Ordinary Dreams, or How To Survive A Meltdown With Flair, by Marcus Markou, Trafalgar Studios
Dirty White Boy – Tales Of Soho by Clayton Littlewood, Trafalgar Studios
Seventh Festival Highlights season at Edinburgh fringe (18 shows)
The Terror Season, Southwark Playhouse, including premieres by Neil LaBute and Mark Ravenhill

Barbershopera – The Barber Of Shavingham, 5-week London premiere season at Trafalgar Studios (5 Jan – 6 Feb), followed by UK tour from May
The World’s Wife, 4-week London premiere season at Trafalgar Studios (11 Jan – 6 Feb), followed by UK tour from February
Jihad! The Musical, 5-week London premiere at Jermyn Street Theatre (8 Jan – 6 Feb)
Hardeep Singh Kohli – The Nearly Naked Chef, UK tour from February 2010
Nun The Wiser, debut UK tour from February 2010
Dirty White Boy: Tales of Soho, 4-week London premiere season at Trafalgar Studios (26 April – 22 May).
Eighth Festival Highlights season at Edinburgh fringe (18 shows)
Hit Me! The Life And Rhymes Of Ian Dury, by Jeff Merrifield: UK tour including Edinburgh Fringe, and London West End, featuring Mark White as Ian Dury and Josh Darcy as Fred ‘Spider’ Rowe.
The Terror Season, Southwark Playhouse, including premieres by April DeAngelis, Neil LaBute and Mark Ravenhill
Showstopper! The Improvised Musical at various London venues, on UK tour including Edinburgh Fringe, and BBC Radio 4 pilot.
The War Season, Tristan Bates Theatre: a double bill featuring My Grandfather’s Great War and War Notes.
Potted Panto, the new show by Dan and Jeff: West End season at Vaudeville Theatre over Christmas.

Barbershopera: Apocalypse No!, 4-week London season at Trafalgar Studios followed by UK tour – updated version of award-winning show premiered at Edinburgh 2010.
The Fitzrovia Radio Hour, 4-week London season at Trafalgar Studios followed by UK tour.
One Snowy Night, UK tour of the Norden Farm/Slot Machine adaptation of Nick Butterworth’s acclaimed children’s book.
Potted Panto, revival of the Olivier-nominated show by Dan and Jeff: West End season at Vaudeville Theatre over Christmas.

An Instinct For Kindness, a Fringe First award-winning solo drama by Chris Larner about his journey to Dignitas – and back. West End season, Trafalgar Studios.
Indian Takeaway with Hardeep Singh Kohli, the third touring ‘cooking and comedy’ show by this prolific comic, cook and broadcaster.
Potted Potter international tour starts in Toronto and continues to New York City and Chicago, plus Australasian season co-presented with Lunchbox Productions.
Our Boys by Jonathan Lewis – West End season, Autumn 2012 At Duchess Theatre, directed by David Grindley and with cast including Arthur Darvill and Laurence Fox.
Oliver Reed: Wild Thing – Edinburgh fringe season plus tour, co-presentation with Arrow Media and Skullduggery Theatre Company.
The Showstoppers – UK touring, fifth Edinburgh Fringe season, and 12-week London residency at Charing Cross Theatre.

The Magical Playroom – Cerrie Burnell’s original kids show, premiere at Edinburgh Fringe followed by UK tour.
Potted Potter – Second season at Garrick Theatre, London; touring in USA including 14-week Off-Broadway season at Little Shubert Theatre.
Oliver Reed: Wild Thing London season at St James Studio.
Edinburgh fringe premieres including The Only Way Is Downton, Julie Madly Deeply and Eric and Little Ern, all three of which transfer to London between November 2013 and January 2014.
Potted Panto played its third West End season at the Vaudeville Theatre.

The Man Jesus by Matthew Hurt, starring Simon Callow, tours over 40 venues across the British Isles.
Following its nomination in the Olivier Awards as Best Entertainment, Eric and Little Ern played another UK tour, this time visiting 40 venues over 10 week ahead of a second Christmas season in London, this time at St James Theatre.
Edinburgh Fringe premieres include Dan and Jeff’s new show Potted Sherlock, compressing all 60 Holmes stories into 70 minutes, Outings by Thomas Hescott and Matthew Baldwin (the world’s first show based on coming-out stories), and Quentin Crisp: Naked Hope written and performed by Mark Farrelly. All three shows transferred to London.
Following development performances last year under the title The Bridge, we transferred Benjamin Scheuer’s one-man musical The Lion from Manhattan Theatre Club to London’s St James Theatre for a month-long run that won widespread critical acclaim including The Stage‘s Mark Shenton describing it as one of the best original musicals of the year.
We co-produced the inaugural Best Of The Edinburgh Festival in Toronto with David Mirvish, at his Panasonic Theatre. The season featured Edinburgh Comedy Award winner The Boy With Tape On His Face, and ThreeWeeks Editors’ Award winner Sarah-Louise Young in her show Julie Madly Deeply.
Potted Potter played its most extensive world tour to date, encompassing a month in Ireland, two months aboard P&O Cruises around European waters, and an Australasian tour including Singapore, Hong Kong, Dubai, five Australian cities, and a four-week Christmas season in Toronto.
Luke Kempner’s The Only Way Is Downton played a month-long West End season at Trafalgar Studios prior to a UK tour and return to the Edinburgh Fringe. The show is being adapted under the new title America’s Got Downton for a US tour in 2015.


  • Outings completed its first UK tour in a new two-act version, with special guest stars including Julie Hesmondhalgh, Andrew Hayden-Smith and Caroline Lennon plus original cast members Andrew Doyle and Camille Ucan.
  • Potted Potter tours in the US during the spring, including its first dates in Florida and Los Angeles.
  • America’s Got Downton premieres in the USA with a four-week tour across the country for the new version of Luke Kempner’s show The Only Way Is Downton, which continues to tour the UK. Under the title Upside Downton the show played a 3-week sell-out season at Toronto’s Panasonic Theatre, as well as headlining Rochester Fringe Festival.
  • With Climar Productions and on behalf of Radio Stage Ltd, we general managed the UK tour of the Bridge House Theatre production of It’s A Wonderful Life as adapted by Tony Palermo.
  • In a co-production with Shakespeare’s Globe, the Shakespeare Untold series (created by award-winning Muse of Fire producers Globe Education) receive their Edinburgh Fringe premiere ahead of international touring in 2016.
  • In the Autumn, Seabright Productions transferred Showstopper! The Improvised Musical to the West End’s Apollo Theatre for a 10-week season, acting as lead producer and general manager, and marking the first time that a completely improvised show has had a full West End run. The show goes on to win Best Entertainment and Family Show in the Olivier Awards 2016.
  • Throughout the Autumn, Potted Potter continued to tour in the USA and Canada, culminating in Christmas seasons in Chicago and San Francisco.


  • Potted Sherlock embarks on its first international tour across the US and Canada.
  • Dinosaur Park (The Jurassic Parody) opened at St James Theatre in London for a sell-out season ahead of touring to Adelaide, Melbourne and across the UK including a two-week run at Wilton’s Music Hall.
  • Black Is the Color Of My Voice continues to tour extensively, and plays London runs in St James Studio (May) and Wilton’s Music Hall (October).
  • David Benson celebrates the 20th anniversary of his Kenneth Williams solo show with a UK tour including dates in Edinburgh and London.
  • Showstopper! The Improvised Musical plays a further London season at the Lyric Theatre, appears in New York City in an exclusive industry showcase presentation, and sells out one of the largest venues at the Edinburgh Fringe (Pleasance Grand).
  • Shakespeare Untold, our co-production with Shakespeare’s Globe, tours the UK extensively in connection with the Shakespeare 400 celebrations.
  • What Would Spock Do? by Jon Brittain appears at Adelaide Fringe, Melbourne Comedy Festival and on tour across the UK.
  • Potted Potter continues its phenomenal worldwide success with seasons in Malaysia, Dubai and across Canada marking its 10th birthday.
  • Our Edinburgh Fringe season encompasses eight productions, including two musical comedies by Adam Kay, Boris: World King, the Reduced Shakespeare Company in William Shakespeare’s Long Lost First Play (abridged), a revival of Oliver Reed: Wild Thing, Trolling – a new play by Rob Crouch, and the Chung Ying/Red Shift co-production of A Tale Of Two Cities: Blood for Blood by Jonathan Holloway.
  • In our first co-production with Tom O’Connell Productions, we revive The Boys In The Band by Mart Crowley at the Park Theatre and on UK tour, with a cast led by Mark Gatiss and directed by Adam Penford.
  • In our first co-production with the King’s Head Theatre, we transfer their immersive production of Trainspotting by Irvine Welsh to The Vaults in London, ahead of touring in 2017.
  • Potted Panto returns for a fourth West End season starring Dan and Jeff.


  • The Reduced Shakespeare Company performed an extensive UK tour of William Shakespeare’s Long Lost First Play (abridged), visiting over 50 venues between February and August.
  • The Boys In The Band transferred to the Vaudeville Theatre in the West End.
  • Trainspotting Live toured the UK from May to August 2017, visiting 12 venues.
  • Waiting for God starring Nichola McAuliffe and Jeffrey Holland toured nationally to number one venues from April to July 2017.
  • Adam Kay continued to perform both of his original shows, The Remains of Tom Lehrer and Fingering a Minor On The Piano – the latter was later retitled under the name of his Sunday Times Bestseller book based on the show, This Is Going To Hurt, which sold over 65,000 copies this year!
  • Apphia Campbell continued to tour her popular shows Black Is The Color Of My Voice and Soul Sessions, alongside premiering WOKE at the Edinburgh Fringe.
  • Potted Potter returns to touring with a Chicago season, its third at the Broadway Playhouse.
  • Olivier Award winner Showstopper! The Improvised Musical entered its third year in the West End, with an ongoing residency at the Lyric Theatre that has extended into 2018. The show also played an acclaimed month-long season in Toronto’s Panasonic Theatre.
  • Simon Jay’s Trumpageddon returned to the Edinburgh Fringe as well as touring the UK. The show added nine extra performances to its sold-out Edinburgh run and is heading to Adelaide Fringe in 2018.
  • David Benson and Jack Lane, directed by Owen Lewis, premiered Dad’s Army Radio Hour at the Edinburgh Fringe, and launch an extensive UK tour in 2018 with a 3-week season at Crazy Coqs in London.
  • Liver Birds Flying Home, a new musical by Barb Jungr, George Seaton and Mike Lindup inspired by Carla Lane’s groundbreaking sitcom, performed a concert show in Liverpool on 30 May ahead of its premiere season in the city’s Royal Court in April 2018.
  • Loot by Joe Orton revived at the Park Theatre and Watermill Theatre in co-production with Tom O’Connell, directed by Michael Fentiman, in an uncensored version incorporating text cut from the original at the behest of the Lord Chamberlain.
  • Laurence Owen and Lindsay Sharman launched The Time Machine at the Edinburgh Fringe, a new musical based on HG Wells’ classic novel. The show tours in 2018!
  • Outings played a West End gala performance in aid of Switchboard, and at Eden Project’s debut LGBT festival.
  • In co-production with Flying Bridge Theatre, Not About Heroes by Stephen Macdonald was revived at the Edinburgh Fringe ahead of an extensive national tour in the Autumn, which will be repeated in 2018.
  • The Fitzrovia Radio Hour’s A Christmas Carol returned to London with a season in the beautiful Paradiso Spiegeltent at Christmas in Leicester Square.